Ms. Harini madhira

Ms. harini madhiraMs. Harini madhira, Event Manager, Cisne for Arts

Trained in Hindustani Classical vocal and Kathak, Harini Madhira started her professional journey with some of the most prestigious organizations such as Saregama, Music Today, Wizcraft etc. Her 14 years of experience in the music industry and associations with various artists have helped carve a niche for herself in the event space. Her passion for Indian art forms motivates her to conceptualize range of concepts and present the musical art form and new talent in its most interesting and innovative form to the connoisseurs of fine arts.

She founded Cisne For Arts in 2009.

Cisne for Arts has been incessantly trying to bring mature audience and generation next together with the help of Indian Art forms as the medium for messaging. The aim of Cisne for Arts is to bridge the gap between Art and Culture of India and its varied audiences – Fine Arts For everyone!

Harini Madhira its founder has over 15 years of experience in various roles in artiste management, event management and production in leading companies such as HMV/RPG group, Music Today and Banyan Tree. Her role as Artiste Repertoire Executive/Manager in these companies gave her the exposure and opportunity to conceptualize various music related albums and also dealing with the most reputed artistes of Indian Music Industry.

Genesis of the project idea
The Founder Harini Madhira has a background in events and is a music professional herself. She felt the need of an event and artiste consultancy promoting and presenting Indian art forms. This in conjunction with an entrepreneurial urge resulted in founding of the company in 2009. Cisne – a Spanish word for Swan was derived from it being a representation of arts in Indian Culture.

Company’s stage of development
In last 4 years Cisne For Arts has been instrumental in bringing not only maestros from varied fields but also for widening the city’s cultural limits. Classical or semi-classical concerts once catering to an audience of 300 – 400 people now gather nearly 1500 – 2000 connoisseurs. Whether on a first-ever Jugalbandi between Jagjit Singh and Gulzar, Abida Parveen and Muzzafar Ali, or on classical concerts of Ustad Zakir Hussain and Ustad Amjad Ali Khan, Ghazal Maestro Ghulam Ali Khan, Kailash Kher, Shreya Ghosahal to name a fewCisne for Arts innovated, expanded and was applauded.

Its success lay in the heartfelt need for appreciation of great artistes Cisne for Arts interested itself with, in looking beyond mere business to a need to acknowledge the true worth of Hyderabad and recognize it for the melting pot of culture and arts it is.

An effort by Cisne for Arts as an organisation has pioneered a huge change over five – six years across varied genres. Venturing into corporate events, it promoted Indian art forms with interesting concepts much to the delight of its clients. Establishing a trend, Cisne for Arts hopes to continue to bring both promising and established artistes to the city.

List of companies and clients: Corporate like: Oracle, Infosys, Cognizant, Liquid Hub, Kantar Operations, GMR, JP Morgan Chase, Bank of America, Westin Hotel, Audi, Pfizer etc.

On the occasion of International Women’s day, Harini Madhira founder of Cisne for Arts organized a fashion show to showcase the work of various designers from Secunderabad Club. This event emphasized the importance of a woman and the five elements of the Universe, together. Women are the true architects of the society whether it is event managers, fashion designers or mothers. And Cisne for Arts proudly supports and salutes women with Harini Madhira leading the battalion.
10,000 women entrepreneur programme at ISB an initiative by Goldman Sachs has Cisne for Arts business plan stood first in the course.

Harini Madhira, was also recently felicitated by the Secunderabad Metropolitan ladies Circle – 49 for her contribution towards uplifting the art and culture scenario in the city by bringing some of stalwarts of the industry to the city. SMLC – 49 identified 10 women entrepreneurs from varied fields who have been pursuing their passion from varied fields — The Unsung Heroes.

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